Validated core product assumptions and identified major adoption risks early
A client wanted to build a chauffeur service app where users could hire drivers to drive their own car, but the viability of this behavior and product model was unclear.
Product Designer (End-to-end)
2021
~3 weeks
Client/Founder
Product Designer
User flows
Mobile UX/UI
Interactive prototype
Product validation insights
Translate the client’s vision into a concrete product experience.
The idea was to allow users to hire a driver to operate their personal vehicle, primarily in scenarios like nights out or events.
Initial flows translated the client’s idea into a usable product concept
Requirement gathering | Flow definition | Assumption mapping
Create a seamless booking and ride experience for a non-standard mobility model.
Unlike traditional ride-sharing, this flow required coordinating:
driver arrival
user’s car
pickup/drop-off logic
Booking flow designed to manage pickup, driver coordination, and ride details
User flows | Interaction design | Map-based UX
Design a complete journey from request to ride completion.
I created a full prototype covering:
onboarding
booking
driver matching
ride status
trip completion
End-to-end prototype simulating the full chauffeur experience
High-fidelity UI | Prototyping | Flow validation
Evaluate whether users would actually adopt this behavior.
Through exploration and feedback, a key issue emerged:
Users who anticipate drinking or going out typically choose not to bring their car at all, preferring existing alternatives like Uber.
High-fidelity UI | Prototyping | Flow validation
Identify potential directions despite the flawed core assumption.
Instead of abandoning the idea, I explored how the concept might work in more specific contexts (e.g., events, luxury services, or edge cases).
Final concept focused on a premium, controlled experience
Product thinking | Opportunity framing
Conclusion
Current Project Status
Prototype created for investor presentation; key risks identified prior to development
Next Steps
Validate niche use cases (events, premium services)
Test user willingness to use personal vehicles in these contexts
Refine business model
Lessons Learned
Designing a product isn’t just about execution, it’s about validating whether the behavior exists in the first place.
What I'd Do Differently
I would validate core behavioral assumptions earlier before investing in full prototype development.
Polished prototype designed for stakeholder and investor communication
UI Refresh
As I advanced in my design career, I realized my older designs didn’t reflect my current skills in visual hierarchy, typography, color, and spacing. To showcase my growth, I refined some key screens by:
Enhancing Visual Aesthetics - Improved typography, spacing, and color harmony.
Strengthening Usability - Clearer navigation, better CTAs, and improved readability.
Applying Design Best Practices - More consistent grids, refined corner radiuses, and a polished UI system.
These updates demonstrate how my design knowledge and Figma expertise have evolved, leading to cleaner, more effective interfaces.
PORTFOLIO
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2024
~6-8 weeks
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