At a glance
Designed a clear, end-to-end product vision used to communicate value to stakeholders and investors
Identified long-term scalability and ROI risks, helping reframe product strategy early
Earned continued collaboration post-project, signaling strong client trust and alignment
Overview
Date
3 weeks (2021)
Project Type
UX/UI, Consumer Product
Role
Product Designer
Context
Skills & Tools
UI Design, UX Design, Prototyping, Figma
Platforms
Mobile
Onboarding - Login/Sign Up
Landing on the entry screen
Choosing between account creation or sign-in
Onboarding - Step 1
Uploading a profile photo
Entering basic identity details
Problem Statement
The service lacked a mobile interface that matched the premium nature of the brand and needed a high-end UX to attract users and investors.
Onboarding - Step 2
Providing contact information
Setting up secure credentials
Onboarding - Step 3
Entering payment card details
Finalizing account registration
Solution
Booking A Ride - Map
Viewing real-time driver availability
Initiating the pickup location search
Process
Defined user flows (requesting, scheduling, managing rides)
Created visual direction aligned with premium service
Designed screens for onboarding, booking, and ride management
Delivered a polished end-to-end mobile concept
Booking A Ride - Schedule A Pick Up
Selecting a future date and time
Confirming a reservation request
Booking A Ride - Hiring Options
Confirming the pickup address
Accessing the service type menu
Results
Clean, modern mobile UI
More intuitive scheduling flow
Stronger brand differentiation
Investor-ready design concept
Booking A Ride - Hiring Options Expanded
Choosing between hourly or destination-based service
Defining the scope of the chauffeur hire
Request - Per Hour Service
Reviewing the assigned driver and rating
Selecting the duration of the hire
Key Wins
Luxury visual identity
Simplified ride booking
Clearer navigation
Consistent mobile patterns
Confirmation - A to B Service
Setting a specific drop-off destination
Reviewing the fixed trip fare and payment method
Ride Details
Tracking the chauffeur's real-time location and route
Monitoring the estimated time of arrival and distance
Maintaining the option to cancel the active request
UI Refresh
As I advanced in my design career, I realized my older designs didn’t reflect my current skills in visual hierarchy, typography, color, and spacing. To showcase my growth, I refined some key screens by:
Enhancing Visual Aesthetics - Improved typography, spacing, and color harmony.
Strengthening Usability - Clearer navigation, better CTAs, and improved readability.
Applying Design Best Practices - More consistent grids, refined corner radiuses, and a polished UI system.
These updates demonstrate how my design knowledge and Figma expertise have evolved, leading to cleaner, more effective interfaces.
PORTFOLIO
EdTech Redesign
EdTech Redesign
EdTech Redesign
February 2023 - May 2025
Web & Mobile
UX/UI, Web Enterprise Software
AI Voice Redesign
AI Voice Redesign
AI Voice Redesign
6 months (2022)
Web
UX/UI, Internal Tool, AI Interface