Social Feed Redesign

Social Feed Redesign

SCHOOX

SCHOOX

SCHOOX

Improved content discovery and usability

The existing social feed was cluttered and difficult to navigate, making it hard for users to discover relevant learning content and engage with updates.

ROLE

ROLE

ROLE

Product Designer (Mobile)

YEAR

YEAR

YEAR

2024

DURATION

DURATION

DURATION

~8–10 weeks

TEAM

TEAM

TEAM

Product Designer
Product Manager
Engineers
User Researcher
Design Systems

DELIVERABLES

DELIVERABLES

DELIVERABLES

Mobile UX redesign
Interaction patterns
High-fidelity UI
Developer handoff

Users struggled to scan and engage with content due to a cluttered and unstructured feed.

Through customer interviews and internal feedback, we identified that users felt overwhelmed by the amount of content in the feed. Important updates, learning content, and social interactions were all competing for attention without clear hierarchy.

“I don’t know where to look first, everything feels equally important."

“I don’t know where to look first, everything feels equally important."

This lack of structure made it difficult for users to quickly identify relevant content, reducing engagement with the platform.

Activities & Outputs
Context

User interview | Heuristic analysis | Content audit

Introduce hierarchy and structure to help users quickly scan and prioritize content.

I explored ways to organize content by importance and type, ensuring that learning-related updates and key actions stood out more clearly than passive content.

"Users don’t read feeds, they scan them."

"Users don’t read feeds, they scan them."

This led to restructuring the feed into clearer content groupings with improved spacing, typography, and visual hierarchy.

Early explorations focused on improving scanability and grouping content

Activities & Outputs
Context

Wireframes | Layout explorations | Hierarchy definition

Simplify interactions to make engagement feel intuitive and lightweight on mobile.

One of the challenges was balancing content visibility with interaction density. Too many actions created clutter, while too few reduced engagement opportunities.

"Every extra action competes with attention."

"Every extra action competes with attention."

We tested different interaction patterns and simplified engagement options to reduce friction while maintaining functionality.

Simplified interaction model reduced cognitive load while preserving functionality

Activities & Outputs
Context

Interaction design iterations | Usability feedback | Refinement

Deliver a clean, intuitive feed experience optimized for mobile engagement.

The final design introduced clear hierarchy, improved spacing, and simplified interactions, allowing users to scan content quickly and engage more naturally.

"Clarity drives engagement."

"Clarity drives engagement."

The redesigned feed aligned learning content with social interaction, making the experience feel more cohesive.

Final mobile feed experience with improved hierarchy and engagement

Activities & Outputs
Context

Interaction design iterations | Usability feedback | Refinement

Conclusion

Current Project Status

Shipped as part of the updated Schoox mobile experience

Next Steps
  • Continue optimizing engagement patterns

  • Explore personalization of feed content

  • Measure long-term engagement trends

Lessons Learned

Designing for mobile requires prioritizing clarity and reducing cognitive load. Small changes in hierarchy and interaction design can significantly impact usability.

What I'd Do Differently

I would involve engineering earlier to explore performance implications of dynamic feed content and personalization opportunities.

Improved content hierarchy supports faster scanning



"I think it is really clear and clean, no extra details and noise, feels intuitive. It is very user-friendly." 

Customer interview with Bec

"I think it is really clear and clean, no extra details and noise, feels intuitive. It is very user-friendly." 

Customer interview with Bec

UI Refresh

As I advanced in my design career, I realized my older designs didn’t reflect my current skills in visual hierarchy, typography, color, and spacing. To showcase my growth, I refined some key screens by:

  • Enhancing Visual Aesthetics - Improved typography, spacing, and color harmony.

  • Strengthening Usability - Clearer navigation, better CTAs, and improved readability.

  • Applying Design Best Practices - More consistent grids, refined corner radiuses, and a polished UI system.

These updates demonstrate how my design knowledge and Figma expertise have evolved, leading to cleaner, more effective interfaces.

PORTFOLIO

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